PURPLE (Black) FRIDAY SAVE 25% off entire website! NO CODE NEEDED! Discount will show in cart. Amethyst Hair Serum BACK IN STOCK!!! Experience The World's First Amethyst Crystal Infused Hair Serum! THANK YOU for supporting Small Business and Woman Owned.

About us.


Jamie Cholaki was raised amongst the foot hills of San Diego, California - growing up in an environment of nature.

In early 2000s, she moved to the east coast for a new adventure, working in top salons on Nantucket Island and Martha’s Vineyard, MA before opening up her own Boston, Ma venue in  2014.

 About 2 years ago, she decided she wanted to create a hair product that helps tame frizz, minimizes static and adds shine. Not just any shine! A "CRYSTAL" like shine. Thats when she got the idea to add real amethyst crystal. CHOLAKI, first product Amethyst Hair Serum is finally here! 

Jamie proudly uses her last name as a tribute to her Papou, a sheep herder who came to the United States from the island of Cyprus in the late 1920s and who was a true entrepreneur, before it was a career category. 

CHOLAKI Amethyst Hair Serum uses the unique healing power of crystals to help tame frizz, minimize static and gives hair a beautiful "crystal" shine.

Jamie's life purpose is helping women build more self love, empowerment and confidence, through the practice of self acceptance.  Drawing on all her years of experience with clients working behind the chair along with her own personal development journey. Jamie now offers virtual Self love and Success Women's Empowerment Sessions. This allows Jamie to work and help women feel supported and empowered all around the world. 

 Love, hugs and Sparkles!

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